lin.tyrpien@gmail.com
She is the founder of Lyle Gallery, a studio producing exhibitions and cultural projects the arts.
Her work spans products, environments, and cultural systems across both independent and institutional context
lin.tyrpien@gmail.com
She is the founder of Lyle Gallery, a studio producing exhibitions and cultural projects the arts.
Her work spans products, environments, and cultural systems across both independent and institutional context
The work centered on defining a clear and consistent brand system that could hold across products, content, and environments. Design decisions were guided by the same principles as the product itself, prioritizing calm, clarity, and restraint while resisting the visual language of urgency and distraction common in consumer tech.
I oversaw creative direction across product presentation, packaging, photography, launch moments, and ongoing brand expression. Product design and communication were treated as a single system, ensuring that how something worked, how it looked, and how it was introduced into the world felt aligned and intentional.
As the brand evolved, the focus was on maintaining coherence rather than novelty. Creative choices were made to support longevity, recognizability, and trust, allowing Loftie to expand its offerings without diluting its identity or values.
Selected areas of focus
Brand system and visual languageProduct storytelling and presentation
Packaging and physical touchpoints
Launch moments and ongoing creative direction