Loftie is a consumer wellness technology company focused on helping people sleep better and build healthier relationships with their devices. My role centered on conceiving, developing, and stewarding Loftie’s products, from early ideas into physical form and through their evolution over time.

I worked across the full arc of product development from concept through production, launch, and ongoing iteration. This meant holding product vision alongside real world constraints such as manufacturing, hardware limitations, software behavior, and how products are actually used in people’s homes, while making decisions intended to hold up over time.

The work involved translating abstract goals around rest, calm, and disconnection into tangible product features and behaviors. I collaborated closely with engineering teams, manufacturing partners, and internal stakeholders to shape how hardware and software worked together, refining details through testing, iteration, and use.

Rather than treating launch as an endpoint, the focus was on stewardship and continued care. Products were adjusted and improved as they matured to remain coherent, functional, and aligned with the brand’s values as the company and its offerings grew.

Selected products
Loftie Clock
Loftie Lamp
Accessories and product extensions