LIN TYRPIEN
Lin Tyrpien is a creative leader with 14 years of experience building brand experiences, exhibitions, and physical environments across culture, luxury, and technology. She is the founder of Lyle Gallery and is based in New York City.
Product Development & StewardshipLoftie

Product Development & Stewardship
Loftie
 Loftie is a consumer wellness technology company focused on helping people build healthier relationships with their devices. My role centered on conceiving, developing, and stewarding Loftie's products from early ideas into physical form and through their evolution over time.

I worked across the full arc of product development from concept through production, launch, and ongoing iteration. This meant holding product vision alongside real world constraints: manufacturing, hardware limitations, software behavior, and how products are actually used in people's homes. The Loftie Clock went on to be named one of TIME's Best Inventions and a New York Times Wirecutter top pick four years running.

Selected areas of focus
  • Product concepting and development
  • Industrial design direction
  • Color, material, and finish development
  • App design (V1)
  • Manufacturing and production oversight
  • Brand extensions and product ecosystem

Loftie LampThe Loftie Lamp began as an open question: what would a bedside lamp look like if it were designed around how people actually sleep? I led this product from the idea stage, working side by side with industrial designer Selma Durand to develop the form and design direction, then taking the product through color development, app design, manufacturing, and launch.

Early product testing with the team. Prototypes were evaluated for form, light quality, and interaction before any design direction was locked.


Research conducted during the early design phase. We studied how people actually use light in their bedrooms. More than half of the participants owned the same lamp typology: a tapered shade with a simple base. The familiarity of that form became a core design principle.
Every existing sunrise lamp on the market looked like a piece of technology. We wanted to make something that looked like it belonged in someone's home.

Form studies by the industrial designer exploring the relationship between base, shade, and light source.
Physical prototypes developed collaboratively, progressing from paper and foam to functional models.

Design framework from the collaborative development phase. The product had to be differentiated from competitors while remaining familiar enough to belong on a nightstand. It needed to complement the Loftie Clock without redundancy, and feel soft and warm in a category dominated by cold, clinical devices.
The two core light modes: a dawn simulation that recreates the gradual warmth of a sunrise, and a clean reading light for everyday use.

I personally developed and curated every color mode, using photographs of real skies and sunrises as references. The lamp ships with 50+ color and gradient combinations named after places around the world. 
The dawn simulation feature recreates the motion of a sunrise, gradually shifting from warm tones to daylight.

V1 app interface. I designed and implemented the initial app experience to ship with launch, covering onboarding, device pairing, and color customization. The app was later refined by a dedicated UX designer.
Production line. I managed the product through engineering, tooling, and manufacturing, working directly with factory partners to ensure material quality, light diffusion, and assembly met the design intent at scale.

Loftie Lamp. Now available at byloftie.com and Amazon. Photography by Lin Tyrpien.




Clock, Audio & Brand ExtensionsBeyond the Lamp, I oversaw the Loftie Clock through multiple hardware revisions, expanded its colorway range, and managed manufacturing and packaging evolution across production cycles. I also led audio direction for the Clock's soundscapes and alarm tones. And I conceived the brand extension ecosystem — linen spray, sleep supplements, branded apparel, sleep masks, and a printed book — that expanded Loftie's presence beyond hardware and into the daily rituals around rest. The Clock was named one of TIME's Best Inventions, earned a New York Times Wirecutter top pick four consecutive years, and was carried by the MoMA Design Store.
Loftie Clock. I joined at the prototype stage and led the product through hardware revisions, colorway expansion, audio direction, manufacturing, and packaging across multiple production cycles.


Production sampling for new colorways and materials.
Custom branded edition developed for Reddit. I led B2B product partnerships, adapting the Clock as a platform for corporate partners.

First production shipment from the factory.
Loftie Clock at the MoMA Design Store.

Product ecosystem. I conceived and developed a line of brand extensions that carried Loftie's mission into everyday rituals beyond the nightstand.